Rachel on Harper’s Think Gin Debate: Modishness v Marketing
On 21 April Rachel, our co-founder and distiller, appeared on a Harper’s debate to discuss the topic “Modishness v Marketing.” As an on- or off-trade retailer, how does one assess which gins to back, including flavoured variants, to the longer-term benefit of your business? See what Rachel has to say in the video about gins trends, authenticity, craft and marketing.